STORY OF THE CUP
Another day. Another cup of coffee.
Coffee has a long history: from the first time it was introduced to humanity to becoming one of the most popular beverages in the world. Today, coffee is a part of our daily routine. It’s a culture. It’s a lifestyle.
For this story to continue, we must rethink coffee. Nothing is forever.
The coffee industry is a contributor and also a victim of climate change.
94% less water, 93% less GHG emissions and no land used with our technology
With the current global coffee activity, this crop is going to be extinct by 2080.
We introduce a new and long-lasting technology to innovate coffee production
Global coffee demand is fast-exceeding supply, taking the world by surprise.
We produce at speed and scale to ensure sustainable supply of high quality coffee.
The coffee plant
Our journey starts with a coffee plant. We begin by taking a small piece to collect the cells. We get our coffee materials directly from the source of origin, ensuring our process is in harmony with nature.
The coffee cell
Then, we reproduce the natural growth of coffee cells by cultivating them in a nutritious solution in our labs. In a safe environment, we enable our cells to replicate properly and reach maturity -- ready for production.
The coffee product
Finally, we harvest our coffee cells, roast and brew them into a delicious cup of coffee. With this innovative technology, our nature-identical coffee is tastier, healthier and better for the planet.